SONO Hotels & Resorts Asia
has reinforced its focus on the Indian market with the successful completion of its India Sales Mission 2026, held across New Delhi, Mumbai and Chennai from 5–10 2026.
The multi-city engagement follows a strong 42% year-on-year growth in room night production in 2025 (vs 2024), reflecting continued support from travel partners and GSA representation. The mission was led by Chatchaya Glaiprayong, Vice President – Sales, and Ramneek Lamba, Vice President – Operations, who engaged directly with key partners across the three cities.
The 2026 mission also comes at a key moment as the company transitions to SONO Hotels & Resorts Asia. While the brand evolves, the company maintains continuity across its portfolio, distribution network and long-standing trade relationships in India.
India remains a high-priority source market, supported by resilient outbound demand into early 2026. Growth is driven by strong travel intent, improved global connectivity and sustained interest in short-haul destinations, particularly Thailand, which benefits from visa-free access, and Indonesia.
SONO Hotels & Resorts Asia continues to work closely with its General Sales Agent (GSA) and trade partners across India, ensuring consistent market coverage, faster response to partner needs and stronger distribution across both B2B and B2C channels. The sales mission further strengthened these relationships through direct engagement with key travel agents, tour operators and corporate partners.
The company’s portfolio in Thailand and Indonesia is seeing solid traction. In Bali, Cross Vibe Paasha Atelier Bali Kuta remains a strong performer, while in Bangkok, Cross Vibe Bangkok Srinakarin continues to gain momentum, reflecting demand for well-located, lifestyle-driven stays among Indian travellers.
Jihong An, Senior Vice President – Asia, SONO Hotels & Resorts Asia, said“India continues to be one of our most important growth markets. As we transition into SONO Hotels & Resorts Asia, we are building on a strong foundation established over the years while strengthening our partnerships with the Indian travel trade. Properties such as Cross Vibe Paasha Atelier Bali Kuta and Cross Vibe Bangkok Srinakarin are performing well, reflecting the demand for accessible, lifestyle-led experiences in Bali and Bangkok. Our focus is to continue growing with our partners and delivering long-term value in this market.”
New Hotel Openings Strengthening the Portfolio
SONO Hotels & Resorts Asia continues to expand its footprint across Asia with new and enhanced properties aligned with evolving traveller demand:
· SONO Moon Nagoya (Opening 2026)
A 130-room lifestyle midscale hotel and the first SONO property in Japan, located eight minutes from Nagoya Station, blending modern city energy with Nagoya’s local character.
· Cross Vibe Bangkok Srinakarin (Opened 2025)
A 196-room hotel featuring an outdoor pool, health club, spa and eight meeting spaces, catering to both business and leisure travellers.
· Away Bangkok Sukhumvit (Opened 2025)
A 75-room retreat in Sukhumvit, within walking distance to Phrom Phong BTS Station and close to Emsphere, offering convenience and relaxation in Bangkok’s CBD.
· Away Chiang Mai Thapae (Enhanced 2025)
Expanded with a new wing of 30 suites, spa and pool, positioned as a premium vegan retreat combining wellness with Lanna heritage.
The India Sales Mission 2026 forms part of SONO’s broader strategy to deepen trade engagement, expand distribution and drive sustained growth from one of Asia’s most dynamic outbound markets.
About SONO Hotels & Resorts Asia
SONO Hotels & Resorts Asia is a global hotel management company wholly owned by SONO International, one of South Korea’s leading hospitality groups, renowned for its scale, regional expertise, and innovation-driven approach. Backed by SONO International’s portfolio of over 14,500 operating rooms in 7 countries worldwide, the group operates across South Korea, the United States, France, and key Asia markets including Thailand, Indonesia, Japan and Vietnam. Beyond hospitality, SONO also owns T’way Air, a fast-growing airline that further strengthens the group’s integrated travel and tourism ecosystem. Currently, SONO Hotels & Resorts Asia manages 16 hotels in Thailand and Indonesia and is poised for accelerated growth, with more than 12 additional properties in its development pipeline across Asia by 2029. Leveraging the strength and resources of SONO International, the company delivers comprehensive, end-to-end hotel development services—ranging from project sourcing and strategic planning to design and construction support, as well as pre-opening and long-term hotel operations.
